With no previous editions, no archive, and no established visual language, we were trusted with full creative freedom to define how the festival would be seen, felt, and remembered from day one. Our role was to build the content world around 333 in real time, capturing not just what happened, but what it felt like to be there.
From the earliest stages of the build through to the final moments of the night, we treated the festival as a living system, documenting its energy as it unfolded and translating it into a coherent and emotionally accurate body of work.
challenge
As a first year festival, 333 had no existing content, benchmarks, or reference points.
The challenge was to create a complete content ecosystem from scratch that could introduce the festival to the public, support ticket sales, and establish cultural credibility, all while operating at live event speed across multiple spaces, acts, and atmospheres.
The content needed to feel authentic and immersive, not promotional, and had to reflect the festival’s eclectic nature. The programme brought together international and Irish talent, including Alexis Taylor, Tim Burgess, Andy Bell, Fish Go Deep, Billy Scurry, Emmy Shigeta, alongside film screenings and a rooftop food offering curated by chef Robin Gill.