With no previous editions, no archive, and no established visual language, we were trusted with full creative freedom to define how the festival would be seen, felt, and remembered from day one. Our role was to build the content world around 333 in real time, capturing not just what happened, but what it felt like to be there.
From the earliest stages of the build through to the final moments of the night, we treated the festival as a living system, documenting its energy as it unfolded and translating it into a coherent and emotionally accurate body of work.
challenge
As a first year festival, 333 had no existing content, benchmarks, or reference points.
The challenge was to create a complete content ecosystem from scratch that could introduce the festival to the public, support ticket sales, and establish cultural credibility, all while operating at live event speed across multiple spaces, acts, and atmospheres.
The content needed to feel authentic and immersive, not promotional, and had to reflect the festival’s eclectic nature. The programme brought together international and Irish talent, including Alexis Taylor, Tim Burgess, Andy Bell, Fish Go Deep, Billy Scurry, Emmy Shigeta, alongside film screenings and a rooftop food offering curated by chef Robin Gill.
solution
Full Creative Trust from Day One
With complete creative freedom and no revision cycles, Studio858 built the festival’s visual and narrative tone from scratch. The lack of legacy content became an asset, allowing us to think diagonally about how 333 should look, feel and sound.
With complete creative freedom and no revision cycles, Studio858 built the festival’s visual and narrative tone from scratch. The lack of legacy content became an asset, allowing us to think diagonally about how 333 should look, feel and sound.
Build + Live Documentation
We began shooting before the festival opened, capturing behind-the-scenes moments from the build, sound system installation, artist arrivals, sound checks, and spatial transformations. This allowed us to tell a fuller story that went beyond performances alone.
We began shooting before the festival opened, capturing behind-the-scenes moments from the build, sound system installation, artist arrivals, sound checks, and spatial transformations. This allowed us to tell a fuller story that went beyond performances alone.
Sound Led Storytelling and Rapid Delivery
Sound design sat at the centre of our process. From intimate DJ sets and live performances to ambient crowd moments and transitions between spaces, audio shaped the rhythm and emotional pacing of the edits. Operating at live event speed, we delivered the final aftermovie in under 24 hours, carrying the energy of the festival directly into its digital life while the experience was still fresh.
outcome
SOLD OUT FESTIVAL
The festival sold out its ticket allocation, supported by content that built anticipation and clearly communicated the atmosphere and identity of 333 from launch.
Record Organic Engagement
The content became the highest performing across the festival’s channels, achieved entirely organically with no paid advertising. Over a 90-day period, it generated more than 640,000 views, reached 103,000+ accounts, and connected with new audiences, with over 80 per cent of views coming from non-followers. This enabled a first-year festival, starting from zero, to establish immediate cultural visibility.
The festival sold out its ticket allocation, supported by content that built anticipation and clearly communicated the atmosphere and identity of 333 from launch.
Record Organic Engagement
The content became the highest performing across the festival’s channels, achieved entirely organically with no paid advertising. Over a 90-day period, it generated more than 640,000 views, reached 103,000+ accounts, and connected with new audiences, with over 80 per cent of views coming from non-followers. This enabled a first-year festival, starting from zero, to establish immediate cultural visibility.
Client Confidence and Future Foundation
Throughout the project, the client team remained consistently happy with the output, with no revisions requested at any stage. The resulting body of work now forms the visual and sonic foundation for future editions of 333 Festival, providing a clear identity, a usable archive, and proof of concept for partners, artists, and audiences moving forward.
Throughout the project, the client team remained consistently happy with the output, with no revisions requested at any stage. The resulting body of work now forms the visual and sonic foundation for future editions of 333 Festival, providing a clear identity, a usable archive, and proof of concept for partners, artists, and audiences moving forward.