our approach
We start by defining what the interaction should feel like. Is it playful, meditative, confrontational, exploratory, or informative? The emotional goal shapes the technical solution.
2. Interaction and system design
We design how users engage with the system. This includes user journeys, interaction logic, responsiveness, and feedback loops.
3. Creative technology development
We build or collaborate on the technical layer using the right tools for the project. This can include web technologies, real-time engines, sensors, data systems, or custom software.
4. Testing and refinement
Interactivity only works when it feels smooth. We test, refine, and optimise interactions so they feel natural and robust in real-world conditions.