our approach
We begin by understanding your context. This includes your organisation, audience, goals, and the cultural spaces you want to engage with. We research history, references, communities, and current dynamics.
2. Sense-making and framing
We translate research into clear, usable insights. This helps identify opportunities, risks, and meaningful directions. We focus on clarity over jargon.
3. Strategic guidance
We provide direction on tone, approach, language, partnerships, and creative routes. This can inform campaigns, programming, design, or long-term planning.
4. Ongoing advisory support
We can act as a cultural sounding board throughout a project or over a longer period, helping teams make informed decisions as ideas evolve.